In 2015, the digital transformation provided the impetus for a range of new topics. We saw how e-commerce, e-marketing and omni-channel strategies are catching on within the industry, while interest in business intelligence and analysis tools continues to grow apace. Companies are recognizing that new database platforms can help them to evaluate far greater volumes of information far more quickly. Irrespective of their source. Our Annual Report looks at the various aspects of this process with a market report, some interesting customer testimonials and interviews.